What are you hiding?

Successful entrepreneurs know when to wear a mask and when not to.Super-heroes wear masks.  Costume-ball guests wear masks.  The lucha libre wrestlers of Mexico and other Spanish-speaking countries wear masks.

Entrepreneurs wear masks.

This is not necessarily a bad thing.  It’s not necessarily a good thing, either.  As an entrepreneur, a mask may serve you well in some areas and strangle your success in others.  The trick here, as in so many areas of solopreneurship, is being intentional,  knowing when wearing a mask will help and when it will harm.  Here are some criteria you can use to decide when to go masked and when it’s better to go au naturel (within reason, of course).

Don’t wear a mask to:

Do wear a mask to:

What are your thoughts on this?  Do you believe a mask can sometimes be helpful?  Do you feel a mask is always inappropriate?  How do you handle the masked marauders in your own life?

By the way, thanks to Arturo Sotillo for posting his masks image in the Creative Commons section of Flickr.

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