What are you doing to take care of your most important client?

YOU are your number one client.

What do you think of when you hear the phrase “my number-one client”?

Do you ever think of your own business as your most important client?

Many entrepreneurs get so caught up in delivering their services that they often forget to assign a high priority to development of their own businesses. This has ugly consequences:

So how do you avoid putting your own business-development needs last?

Intentionally and strategically assign them a high priority.

That means you:

Both are important. Both are easier said than done.

But the good news is that there are ways to hold yourself accountable for making time to address these vital business development tasks.

My Cedar Rapids peeps are especially lucky to have two excellent local resources:

For those of you who aren’t local, my best suggestion is to identify another entrepreneur who’s equally challenged – and determined – to spend intentional time on business development, and arrange to be accountability partners for each other. Make your weekly accountability calls an A1 priority; schedule client work around them; and watch your outcomes improve.


What are some ways you’ve found most helpful in treating your own business with the same respect and care you give your important paying clients? Please share your strategies in the Comments section below so the rest of us can benefit.

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