“Too much of a good thing can be wonderful” – or can it?

Actress Mae West is credited with this sly observation. While it’s worth a good laugh, I have to ask myself: Is it true?

I recently spoke to an acquaintance, Rodney, about email marketing. I mentioned how I’ve chosen to get on a number of mailing lists, and that, despite my initial interest, I found myself annoyed by receiving emails from these service providers at least daily.

I went on to say I assume this approach works, since everyone in the known universe (well, almost) uses this technique. At the same time, it strikes me as overbearing and pushy.

There was a brief silence, then Rodney mentioned that he consistently connects with his mail list two to three times a day.

There was a somewhat longer silence on my end.

I admit that he made several good points:

I’m grateful to Rodney, because he gave me both something to think about and the idea for this blog post. As a result, I’m posing these questions to you:

In case you’re wondering, these are not rhetorical questions! I’d be so grateful if you’d take just a few minutes to give me some feedback. As the year winds down, I’m planning for next year, and feedback from some of my best peeps would help me get off to a fabulous start.

To thank you for your help and to give you a boost as you start your fabulous 2020, I’ll gift the first 10 respondents with a copy of one of my e-books – your choice. Just comment below, then go check out my author page and let me know which book gets a place on your new year’s reading list. I’ll get that to you within two days, so it’s ready and waiting for you once the holiday madness recedes.

Merry Hanukkah, Happy Kwanzaa, Happy Yule, and Merry Christmas! I’ll see you next year.

(BTW, thanks to kate gabrielle for posting the Mae West image in the Creative Commons section of Flickr.)

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