“Too much of a good thing can be wonderful” – or can it?

Actress Mae West is credited with this sly observation. While it’s worth a good laugh, I have to ask myself: Is it true?

I recently spoke to an acquaintance, Rodney, about email marketing. I mentioned how I’ve chosen to get on a number of mailing lists, and that, despite my initial interest, I found myself annoyed by receiving emails from these service providers at least daily.

I went on to say I assume this approach works, since everyone in the known universe (well, almost) uses this technique. At the same time, it strikes me as overbearing and pushy.

There was a brief silence, then Rodney mentioned that he consistently connects with his mail list two to three times a day.

There was a somewhat longer silence on my end.

I admit that he made several good points:

I’m grateful to Rodney, because he gave me both something to think about and the idea for this blog post. As a result, I’m posing these questions to you:

In case you’re wondering, these are not rhetorical questions! I’d be so grateful if you’d take just a few minutes to give me some feedback. As the year winds down, I’m planning for next year, and feedback from some of my best peeps would help me get off to a fabulous start.

To thank you for your help and to give you a boost as you start your fabulous 2020, I’ll gift the first 10 respondents with a copy of one of my e-books – your choice. Just comment below, then go check out my author page and let me know which book gets a place on your new year’s reading list. I’ll get that to you within two days, so it’s ready and waiting for you once the holiday madness recedes.

Merry Hanukkah, Happy Kwanzaa, Happy Yule, and Merry Christmas! I’ll see you next year.

(BTW, thanks to kate gabrielle for posting the Mae West image in the Creative Commons section of Flickr.)

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4 Responses to “Too much of a good thing can be wonderful” – or can it?

  1. Once a week is plenty for me. Candidates who email or text multiple times/week and request $ have overstayed their welcome. I know why they do this. And, the result for me is “go away!”

    Websites I like, sometimes I delete is a fit of pique. Other times I read them.

    I never go for the “too good to resist” promos. Period.

  2. BILL ARLAND says:

    What’s your experience when you request some irresistible free offer and willingly trade your contact information for it?
    IN MOST CASES, I RECEIVE WAY TOO MANY ONGOING EMAILS, SOMETIMES FORCING ME TO UNSUBSCRIBE WHEN I’D RATHER CONTINUE RECEIVING JUST OCCASIONAL, MEANINGFUL EMAILS, THEREFORE BECOMING AN “ALL-OR-NOTHING” DECISION. 🙁

    Do you ever unsubscribe from a list as soon as you receive the IFO? YES, I AM BEGINNING TO IF THE ONSLAUGHT OF EMAILS CONTINUES OVER A MONTH.

    If you get frequent emails from the list builder, do they just clog your inbox, or do you usually read them and even – Gasp! – take action on the information?
    IN MOST CASES, I DON’T HAVE TIME TO READ THE UNREQUESTED EMAILS, BUT I SAVE MANY OF THEM IN A FOLDER FOR LATER READING, WHICH USUALLY NEVER HAPPENS. HOWEVER, I DO REVIEEW SOME OF THEM IF A SIGNIFICANTLY-IMPORTANT SENDER.

    What do you consider to be the mailing-list sweet spot, where you’re getting enough contacts to provide value and create engagement with the sender, but not so many that you’re feeling harassed?
    I CAN’T IMAGINE THAT THE SENDER’S “VALUE” CAN’T BE PACKAGED UP AND SENT NO MORE THAN ONCE A WEEK.
    I WOULD PREFER TWICE A MONTH.

    Have you found that “too much” of a good thing really can be wonderful?
    I WELCOME TOO MUCH OF ANY AND EVERY GOOD THING, BUT THAT DOESN’T SEEM TO HAPPEN.

    BY THE WAY, ONE EXCEPTION WOULD BE “YOUR EMAILS”!!! I READ EVERY SINGLE ONE, AND SAVE & REVIEW PAST TOPICS. I COULD NEVER GET “TOO MANY” OF YOUR THOUGHTS, KATHLEEN!

    • Kathleen Mavity Kathleen Mavity says:

      Oh, Bill, how I can relate to the “for later reading” comment! It takes a lot of discipline for me to admit that, in many cases, I’m just kidding myself about “later.” Thanks for your feedback as well as the kudos; both are much appreciated!

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