Tag Archives: consistency
Are your standards unreasonable?
What do you suppose ultimately does your business more good: kick-ass, intermittent marketing, or good marketing done regularly and strategically? (Hint: The answer is behind Door Number Two.) Yet I suspect many entrepreneurs shoot themselves in the marketing foot by … Continue reading
A rite to help you write right
Getting prospects to trust you and respect your abilities is one of your more crucial business-development activities. A business truism that has stood the test of time is this: Unless a prospect knows, likes, and trusts you, she’s not going … Continue reading
One easy tip for driving yourself insane while blogging
Many successful entrepreneurs will tell you that one of their critical success factors is clearly demonstrating how their services benefit their clients. They share client success stories, they give out high-value content, and they make it a point to do … Continue reading
