Tag Archives: clients
Yes? No? You’d better know what choice is right for you.
Whether you use a clarity-through-contrast exercise or some other method to identify and acknowledge your strengths, presumably you now know just what you have to offer clients. But that’s not enough; you also need to clearly convey that message … Continue reading
Give ‘em what they need NOW.
So you’ve clearly described the characteristics of your ideal client and identified her major pain points. You’re ready for the third vital step in creating your Ideal Client Profile: letting her know you understand exactly what solutions she needs … Continue reading
If they’re not writhing, they’re not buying.
Perceived value is relative. It all depends on how much pain and urgency you’re experiencing and how readily a potential solution can relieve that pain. If you were having a heart attack, who would you want working on you: … Continue reading