Category Archives: strategic
The advanced class: Speaking for six-year-olds, Part II
If you read last Thursday’s post, you know that I encouraged you to take the time and effort to craft such a powerful, easy-to-understand marketing message that even a six-year-old would have a good idea of the work you do. … Continue reading
How to become fluent in six-year-old-ese, Part I
After reading last Thursday’s post, which posed the question, “Are your prospects as smart as a six-year-old?,” maybe you’ve started to fret over whether you’re talking to your ideal prospects in a way that’s easy to understand. If you’re not … Continue reading
How to use love and an attitude of service as powerful business-development tools
Think of the last time you had a major problem you needed help with. It doesn’t have to be work related. It could be a problem like the one we faced recently, when our furnace quit working the night the … Continue reading
